It seems that search marketing best practice requires a blended approach of techniques.  Having a good SEM plan often requires that you balance out certain risk and requirements for any given web project or campaign.  Gone are the days of snap your finger results.  If you want to take advantage of what search marketing has to offer, you must be prepared to invest into your campaigns.

Search Marketing Fundamentals

Everything in search starts with research.  You want to find the keyword demand that relates to the products or services you want to sell on the web.  Prior to research you must define what your site is going to be.  Are you an informational site or perhaps a transactional website?  You must identify your competitors and their campaigns so that you can reverse engineer them.  Once  you have your keywords, competitor research and campaign concepts, then you must ensure that your website is structured in such a way that it can be indexed by Google.

Natural Link Building and Social Media Buzz

So now that you have researched everything about your market and you have built your site based on keyword themes, it is time to invest in content.  There are two types of content that you will want to invest in, the first is content on your site and the second is content for other sites i.e. guest blogging, article marketing or press releases.  The natural way to build links is through good relevant content and social media buzz.  If people on Facebook or Google+ share or like your content this sends a favorable signal to the search engines as it is a vote of popularity.

Panda Has Changed The Search Marketing Game

So what is the Panda update?  It’s a series of updates that Google has incorporated into their search algorithm that filters out low quality or thin content sites.  This update has put a greater emphasis on high quality authoritative content and public relations type of outreach for your link building campaigns.  You either have quality links that people are naturally linking to or you must connect with high authority sites that are willing to allow you to post content on their site as a guest blogger.  Most of the web 2.0 link wheel stuff that you have seen in the past will get your site torched by Google.

The Search Marketing Truth Is Typically In The Middle

Using a blended approach to your marketing so you are not too aggressive or over the top with search marketing tactics is well advised in a post Panda world.  Put your investment into high quality content, infographics and web relationships that can earn your website search engine credibility.

Here is a great example of infographics and search marketing logic by Aaron Wall.

SEO Infographics by SEO Book

The Convergene of Search and Social

So SEO is absolutely critical to your web marketing because you must generate web traffic that converts.  In the process of marketing your website you can no longer ignore the influence of social media. Social has become a positive signal which can influence your rankings based on popularity.  This social media link building is a similar concept to traditional link building in the fact that we are now tracking Google+ shares and FB shares as metrics.

So your search marketing strategy should be all about making the right investments into research, site structure, content and community building around your brand.  You as a business operator must run your search marketing with an eye towards total quality!

What is Social Search?

Search marketing is even more powerful now as it factors in social search.  Have you done a Google search lately where you now see photos of people in your Google+ circles who have liked or shared content that is relative to your search query?  This is powerful stuff and this new dynamic should prove interesting as it evolves.  so search marketing with social results is exciting for people that can syndicate high grade content!

Search marketing best practice in the future will involve wise investments into a team of people that can deliver quality over quantity!  Marketing for positive results will be very much about authority and solid web connections!

The world of business and marketing is starting to take notice of the hyper growth in the search engine optimization industry.  The online consulting space is estimated to be a $15 billion dollar industry and some experts predict that it will grow to $40 billion by the year 2015.

What seems to be driving this demand and growth?  Many business owners in the $5M to $40M range have yet to adapt to the “New World Of Marketing.”  There are many business operators that have failed to realize that the marketing paradigm has shifted from traditional marketing to web based marketing.  When times were good, many business owners invested in print, radio, TV, direct mail, tradeshows, telemarketing and traveling for face to face meetings.  When the economy turned south in 2007 their immediate impulse was to cut back or find more efficient ways of advertising.  Now business owners are in a speed race to take their positions for web and social media real estate!

SEO/SEM/SMM The New World Of Marketing!

There are two types of people in the world of business:

People that adapt and win!

People that fail and lose!

The adaptable business owners didn’t cut back on their marketing but rather increased it.  In the last few years the Internet has changed dramatically with the emergence of blogs, Social Media and the big three; Google, Facebook and YouTube.  What is driving the hyper growth in the SEO world is that there are millions of businesses that are just now waking up to the fact that the entire marketing paradigm has shifted.  The online consulting industry is booming and it includes Search Engine Optimization, Search Engine Marketing and Social Media Marketing.

Internet Solutions That Are In Demand!

• Market Research
• Keyword Research
• Competitor Analysis
• Search Engine Optimization
• Conversion Optimization
• Paid Search
• iPhone Apps
• Social Media Marketing
• FB Pages
• Websites
• Blogs
• Mobile Marketing
• QR Codes
• Reputation Management
• Content Production
• Press Releases
• Strategic Link Building
• Local Optimization i.e. Google Places
• Tracking and Reporting
• Press Releases
• Video Marketing
• Content Syndication
• Website Audits
• Split Testing
• Email Marketing
• Logos
• Copywriting
• Bookmarking
• Social Media Profiles
• Sales Funnel Design
• Direct Response Marketing

What Is The Future Of SEO?

The Internet is changing so fast it is hard to predict the future of SEO.  However, given the need for some type of optimization around web marketing and that consumers love to search, it should be here to stay.  There is talk that social media sites like Facebook might incorporate some type of search functionality into it.  If this is true, then you better believe that there will be a group of marketers trying to figure out how to optimize their brands in the pursuit of new customers.  People love to be in control of their options and being able to search for solutions when and where you want is in big demand.  Recommendations from trusted friends on Facebook is powerful but being able to search for solutions on your own terms is huge.  I don’t believe that humans will stop searching.  Hence, people have always been on a quest for trusted information so search engines will be around for a very long time!

SEO/Internet Marketing and Social!

It is hard not to to like the Internet marketing model.  Did you know that virtually everything on the web is transparent.  The power of SEO is that you can reverse engineer your competitors and create a gap strategy to outrank them.

The power of Social Media is that you can build a following of people or tribe around your brand.  The strategies of Internet marketing, Social Media Marketing and Search Engine Optimization tend to overlap each other and this is what is creating the demand for online consulting.

Follow The Money SEO vs. Paid Search!

There is a disparity in the online marketing world that exist between paid search and SEO.  It is widely reported that over 80% of the capital budgets of big brands are spent towards paid search.  This is compared to only 20% of the web marketing budgets being spent on SEO.  The amazing thing about this disparity is that the organic search results are perceived as more credible than paid advertising and the traffic can be 5 to 7 times higher!

SEO Services Demand and Supply!

There is a huge demand from business owners that need help navigating the web.  In part, the solution is SEO but it also includes SEM (Search Engine Marketing) or paid search.  Paid search and SEO can also be expanded into Social Media and all of these things feed into and off each other.  This can be very overwhelming for business owners who are already overworked running their businesses.  This is why we are seeing a tremendous demand in the market place for these services and good solution providers are in low supply!  The total number of people going to the web is expected to continue to grow especially as fuel prices increase.  What is going on now in the world is the information age revolution.

What’s More Important Social or SEO?

This question is not the proverbial chicken or the egg thing.  The answer is that market research is the #1 go to web strategy and all business owners should invest in that first.  As a business owner you need to focus on the right things and identify where your target market lives on the web.  This is the core activity of an SEO practitioner which is market research and competitor analysis.  The hyper growth that is occurring in the SEO world  is a function of the demand for market research.  The flawless execution of a well rounded marketing plan that encompasses SEO, SEM and SMM should be based on comprehensive market research.

We are seeing unprecedented opportunities in the field of Search Engine Optimization and the massive growth in this industry is a function of true demand.  The mainstream media has beat the drum of Social Media loud and hard.  It is apparent that the search signals are now starting to favor social media signals.  However, there is no escaping that in a local market websites need more customers and this takes a comprehensive strategy based on market research.

SEO and online consulting is booming because business owners need help.  If you want to learn more about market research and how to navigate the web, contact us at (214) 884-5919

The wave is here and both SEO professionals, business owners and SMM experts can benefit from this New World of Marketing!

We all make bad choices from time to time and business owners can learn from Internet marketing mistakes made by others. If you are new to any business or form of marketing, this is normal.  The key to success is to do the right things at the right time with the right people.  I’ve found from experience that you are only as good as your advisers or trusted information.  Market research and competitor analysis should become the basis of every strategic plan.  The process for doing this research is made easier because of the Internet.

Online Marketing Brick Wall!

In any business, planning is the most critical step in the process.  It takes more than having casual lunches with people to create a strategic online marketing plan that can be actionable.  The mistake that most people make in business is that they assume because someone else can do something that they can do the same.  It is true that you can accomplish anything that you put your mind to, but until you have an inventory of all the facts and moving parts in your business you are shooting in the dark.

The Biggest Liar On The Web!

One of the biggest problems in the online marketing world is that people have this false notion that they can make tons of money from nothing!  In the worst economy in 75 years even conservatives have become opportunity seekers at some level.  When you become an opportunity seeker verses a strategic business person or marketer then you become the biggest liar on the web.  I’m not implying that any of this is intentional but rather that you have become a victim of your own unrealistic thinking.

Red Flags With Boastful Internet Results!

• Lack Of Full Time SEO/SEM/SMM or Firm
• Over Emphasizing Facebook Friends, Likes and Shares
• No Online Paid Advertising
• Lack of Content at Scale
• Believing That Set It and Forget It Websites Work
• No Marketing Budget
• No Tracking or Analytic Data

Imagine a business owner telling you that their friend is a rocket scientist in social media because they have lots of Facebook interactions.  Question, where are the profits from this campaign?  To think that you could operate a successful campaign without driving paid traffic at it should be an immediate red flag that you are being snowed.  If this business owner is single traffic source dependent that should be another concern.

Stay Away From The Hype!

The Internet is one of the greatest opportunities known for both business owners and marketers that are looking for more clients, leads and profits.  If anyone is telling you that generating new customers online is fast and easy this should be a red flag.  If SEO companies are telling you that they can guarantee you top rankings then this should be of concern.  Even worst, if people are saying that they have SEO and Social media mastered as a business owner and they don’t have a team of people working with them then don’t trust what they say.

Trust, Authority, Popularity and Relevance at Scale

There is no secret decoder ring that you are going to find that will give you instant success with your online marketing or Internet marketing business.  However, there are known best practices that can give you incremental gains that can generate results.  The big players in the online world that can help you to gain ground with your marketing are Google, YouTube and Facebook.  Social media is a tool that can be used for the following:

• Reputation Management
• Engagement
• Branding
• Targeted Paid Campaigns
• Content Syndication

Using Facebook and YouTube in a strategic way can help you to increase your traffic from the most powerful search engine in the world which is Google.  In fact, the second largest search engine is YouTube which is now owned by Google.  So if you are a business owner and you think that you can rank high and pull lots of new customers by doing aimless FB post and Twitter tweats you are misinformed.  Success in inbound marketing is based on the following:

• Paid Advertising (PPC, CPV and CPA)
• Comprehensive Market Ressarch
• Keyword Research and Competitor Analysis
• Authoritative Relevant Content
• Networks of Key Influence (Syndication Network)
• Best Practice in Optimization of Organic, Local, and Conversions
• Targeted Marketing
• Frequency and Scale of Content Syndication

So if you intend to capture market share against a competitor but you don’t have the scale or full time expertise needed to accomplish the mission, then your mission is doomed.  Never assume because someone has 15 to 20 comments on a Facebook post that this represents marketing results.  Even worst, thinking that you can take action on all of the items listed above by yourself is foolish.

Investing In Your Internet Marketing!

Time is more valuable than money and leverage is critical to online success.  Let’s roll the clocks back 15 years an examine what most any business would have had to invest in to market themselves at some credible level.

• Company Brochure and Print Collateral
• Yellow Pages
• Memberships and Associations
• Newspaper Ads and Direct Mail
• Billboards, TV and Radio
• Signage
• Postage
• Answering Service
• Sales Force
• Copywriters
• Telemarketing
• Tradeshows and Conferences
• Breakfast, Lunch and Dinner Meetings
• Travel
• Local Community Sponsorship
• Website
• PR Firm
• Ad Agency
• Live Events

So imagine all of the capital investment that would go into the list above for any type of business.  The information age has allowed us to leverage our marketing through the strategic use of search engines and social media, but that doesn’t mean you put yourself at a zero budget for it!  If you are a business owner stay away from people that suggest that the Internet is a free form of marketing.  True certain aspects of it our free but leveraging it for profit requires that you invest in your business.

Penny Wise and Pound Foolish!

The fact that the Internet is the most powerful form of marketing in the world doesn’t mean that you should attempt to execute an online marketing strategy by yourself.  What if a business owner decided to build their own tradeshow booth or to design their own company brochures?   If more business is coming from the Internet and there is less of a requirement to cash flow breakfast or dinner meetings where have you allocated those dollars to?  If a business owner cuts down on travel, print, tradeshows, associations, newspaper ads, radio and other items to pursue online marketing, then where did that marketing budget go?

The Secret Web Strategy!

So now you have the secret Internet marketing strategy!  What is it and which cave did it come out of?  Simple, take your brain back to the list of items that you have always invested in and think about how much you were spending.  If you were spending $50k, $100k or $500k a year on all of those items what percentage of that budget has going into your SEO, SEM or Social?  So if you want success with your online marketing then take a percentage of that budget, say 50% and then compare the results!

The Economy Is Not An Excuse For Failure!

Why do some business owners go out of business while others expand?  The answer is adaptability!  It’s true that the economy has been troublesome, but the bigger issue is that the entire marketing paradigm has been shifted upside down.  I know what it cost to invest in tradeshows, print advertising and the other methods listed above and as much as those items are still needed in certain situations there is no comparison to the return on investment that comes from the Internet.  Don’t allow the bad economy to become an excuse for your lack of adaptability to the new world of marketing.

If you are a business owner and you are trying to get more customers via the Internet then don’t assume that doing a few blog post or Facebook comments is going to compare to spending $100k a year in traditional marketing.  This is insane for people to think this way and you should blame the Internet liars for doing this to you.  This is the wrong mindset for business as all successful businesses require marketing investment.

My Internet Confession!

Here are the mistakes that I made when I tried to leverage the power of the Internet for my business!  This is embarrassing but the following list of admissions is for your benefit as a business owner:

• Wasting Time On Social Media Trying To Tweet My Way to Success
• Listening To Internet Liars and Thinking I Could Grow a Million Dollar Business By Myself
• Attempting To Learn How To Become The Web Designer, Copywriter, SEO, SEM, SMM, Coder, PR Guy and Other 200 Items
• Investing In False Claim Information Courses Instead Of Investing In Expert Consulting
• Actually Believing That Online Results Could Be Had With A One or Two Person Army
• Thinking That Social Media Marketing Like Facebook, YouTube and Other Could Produce 7 Figures
• Rejecting Paid Advertising In Favor Of Insanity
• Zero Competitor Analysis and Keyword Research

Control Freaks And Perfectionist Fail

What’s even more embarrassing than the list of Internet marketing mistakes above is that I attempted to master the web alone!  It wasn’t out of the question to spend thousands of dollars a month in training and even worst, hundreds of hours a month in study.  I did this based on the lies of certain Internet marketers who promised that doing social media would create a 7 figure income.  Moreover, I lost sight of the principles of time and money leverage by failing to realize that I was attempting to be the PR, Yellow Pages, Newspaper, Radio, TV, Exhibit Company, Print Media and Publicist all alone.

The Power Of A Good Consultant or Online Mentor!

My madness didn’t stop until the day that I came to realize that I needed to treat my online marketing or Internet business like a business.  I incorrectly thought that the power of the web is that it made traditional marketing virtually  obsolete and that the profits would come from the savings.  That was stupid and a horrific mistake in judgement.  The truth is that had I leveraged the savings into a strategic investment I would have had a massive profit!  Here are some important take aways for business owners:

• Invest In A SEO Expert
• Invest In a SEM Expert
• Invest In a SMM Expert
• Hire The Best Content Providers
• Invest In A Team Of People That Can Syndicate Your Content
• Hire An Expert in Market/Keyword Research and Competitor Analysis
• Competitive Markets Require Frequency and Scale
• Cheaper Is Not Better and Most Expensive Doesn’t Always = Quality
• Invest In Your Marketing and Advertising
• Earn Instead of Learn or Earn and Learn!
• Leverage Comes From Strategy and Scale

If you are a business owner and you want to find out more on how to adapt an online strategy to your business then call me at 214-884-5919.  We will start with a discussion of your goals and objectives for your business.  If  you don’t have a budget for your online marketing and you want to discover what not to do to waste time, then contact me as well.  I will have a private mastermind coming open for a limited number of serious minded professionals.

Avoiding Internet marketing mistakes is essential to your success and going it alone or based on the advice of untrusted professionals can be costly.  This is the greatest time for marketers in the history of marketing but thinking it is cheap or free is foolish!

How to get more web traffic is a question that many business people struggle with. You understand that web marketing is important and that targeting more customers online is essential for your business. If you are doing the online marketing yourself or even better, you have a team, then knowing how to find your leverage is key.

High Volume Web Traffic

Step by Step Lead Generation

There are so many moving parts in a web based business that it really takes a special course from a credible person to be able to gain the proper perspective.  In my two year journey on the web there have been numerous times that I bought courses and only half the solution was supplied.  There are so many promoters out on the Internet you really have to be careful.  I can honestly say that I have purchased everyone one of the products coming from James because his information is high value.  His recent course gives you a step by step system that shows you how to grab traffic.

This course on how to get more web traffic is good for new, intermediate and advanced Internet marketers. Traffic Grab shows you what to focus on and how to do your market research. This Internet marketing traffic course will show you all the tools that you need and many of the details that are required.

You must treat your online business like a business. Learn what you need to focus on so that you can increase the number of visitors coming to your website and increase your conversions. I believe this course is excellent material for both web marketers and business owners. I intend to buy copies for my global teams so that they can incorporate some of the advanced marketing techniques into our process flow.

You can learn a lot from people that currently operate 7 figure businesses. As you know there are no gurantees in life, because we don’t know your work ethic. However, there is no question that the Internet is one of the most powerful means of generating customers ever known in the history of the world. Learn to get more web traffic and surround yourself with the right mentors. If you want to succeed then you will if you focus on it exclusively.

You can check out the recent recording we did on the Internet marketing interview.

Recently “Jim Jinright” from the SEO Syndicate interviewed Internet marketing legend “James Schramko” from Sydney, Australia.  This insightful Internet marketing interview lasted for about 40 minutes and revealed some of the advanced strategies for online marketing.

Run Your Online Business Like A Business

In the interview, “Jim Jinright” discusses with the “Underground Marketer” topics such as keyword research, outsourcing, mindset, conversions and social media. Some of the success tips outlined in the interview emphasis that treating your online business like a real business is critical to your success!

Some of the larger points of the interview were that diversification is key and that not being single source dependent for your leads is essential to online survival. If you’d like to learn more about these advanced online strategies and more opt in to get your free report. Need to learn SEO or how to become an online consultant? Go to SEO Pro Worldwide.

In the world of search marketing and SEO, there is a great divide between social media and search engine optimization.  In this segment the SEO Syndicate interviews Social Media expert “Felicia Newbury” from Melbourne, Australia.  We discuss the latest trends and tips on what business owners can do to leverage both SEO and Social Media Marketing.

Here is the broadcast from the SEO Syndicate, Jim Jinright and Felicia Newbury.

If you want to leverage the power of the Internet for your business, then SEO and keyword research is where you need to start. Once you have the proper SEO strategy in place, then you can leverage social media!  As Social Media Experts like “Felicia Newbury” point out, having the right mix of both is the best online strategy!

Many business owners and aspiring Internet marketers want to achieve success.  This interview with online marketer “Ray Poole” from Melbourne, Australia gives you some valuable insight.

So how do you go from start up to cash flow positive in Internet marketing? Pick the right strategy and online mentors. Learning the basics of Internet marketing best practices and finding the right people to work with is critical to your online success!

As “Ray Poole” states “running your Internet marketing business like a business is key!” You should try to pick your mentors based on expertise as stated in the Interview, if you are needing SEO advice “Jim Jinright” might be someone that “Ray” would recommend. If someone needed to master affiliate marketing or Internet marketing in terms of an overall strategy then Ray and Carol Poole are excellent mentors!

These are exciting times that we live in! If you are a business owner or someone trying to achieve success online this interview should give you a good perspective! Enjoy!

So the online world is growing and it consist of Internet marketing, digital marketing and social media. Most have their favorites but being a online strategist, I tend to think that all the pieces of the online puzzle are related.

The key to online success is understanding where your target market is and where it isn’t! Most newbie Internet marketers are obsessed with traffic but is web traffic the same or equal? Not for a minute. Understanding your keywords and the search behavior of your target market is key!

I recently did a webinar for a group of marketers in the U.K. called “The Big Rocks of SEO!” I wanted to educate this group of marketers on the priority of keyword research as it relates to mapping out your market. I was happy to do the webinar with my friend a well known marketer in the U.K. by the name of Mr. William Debauchez from Internet Coaching Circle.  I guess that you can say that William is an Internet or Digital marketing online success coach!

Digital Marketing Is The New Deal!

If you want to learn more about this subject of digital marketing then my friend in the U.K. is an authority on the subject.  See his comments below:

What is the difference between Digital Marketing and Internet Marketing

The short answer is : Social Media. The longer answer is: Corporate Acceptance Let me explain.

Internet Marketing has been around for 5 to 10 years now. It consists of using the internet to find an audience, performing research to offer relevant offers to that audience. In many cases, internet marketers don’t have a product for that audience themselves, but search affiliate networks such as Clickbank to satisfy their prospects.

Of course there are other forms of internet marketing, but the idea very often revolves around that. Because of the intense competition experienced in lucrative affiliate marketing niches, Internet Marketers have come to use a variety of tools and techniques to establish a competitive advantage.

Companies that have a product to sell have been using similar techniques as they became available, and have done so for a long time. But for some reason, they have not admitted to performing “Internet Marketing”. That word just seemed too…home based. Instead, they’d say that they use information technology, or, create an online platform, or a combination of words that rarely fell back on Internet Marketing.

And then Social Media happened.  Something larger companies could hang their hat on, have meetings about and strategize with. And many of them have done brilliantly well with it.  They soon realized they had to integrate social within their marketing and IT infrastructure, and use more and more online tools that belong to the Internet Marketing world. And the word Digital started to arrive.

I first heard about the term Digital Marketing in March 2010, and when that happened, I thought of digital print and photography rather than of social media and internet marketing.  Digital Marketing is now a well accepted term, used to refer the intersection of social media, communication, media, information technologies and, of course internet marketing.  I recommend listening to the For Immediate Release Podcast by Shel Hotz and Neville Hobson, and regularly visiting the Internet Coaching Circle, where you can find course, coaching and done for you digital marketing services.

SEO/Search Engine Marketing

Okay, so William has created an interesting conversation around digital marketing.  It is so true that an intersection of social media, SEO, Internet marketing and other media has changed the playing field for many businesses.    All of these mediums can be leveraged with the proper online strategy!  Never forget, that keyword research is the foundation for all of these things!  If you want to learn more about leveraging the Internet with the right strategy then you must get this keyword research thing down.

Here is an easy way to do it, go to Market Samurai Trial It is a free trial and it is a major step in the right direction for success in Internet or as my friends in the U.K. say…Digital Marketing!

We love to teach people about Internet marketing and digital marketing is something that fits within the subject matter.  Here is a Internet marketing coaching session that I did on a recent post about “Internet Marketing Worldwide” from my online radio show!

Happy Rankings!

In the world of SEO and Internet marketing there is no denying the power of press releases.  There are many sites that offer free press releases but one of the best paid press release organizations is PR Web.

By now you have figured out that marketing on the Internet is all about generating good relevant copy.  From an SEO perspective the most critical thing is keyword research which is 90% of the game.  Once you know your target market and appropriate keywords then you need to generate content that helps you to rank in the SERP’s.  Many marketers utilize blog post, article directories, parasite sites like Squidoo or Hubpages, etc.  It’s amazing that more Internet marketers aren’t using the power of press releases.

Getting Your Message Out Via Press Releases!

Back in the old days you could go to a PR firm and get them to generate you press releases.  These days it’s possible to hire copywriters or you can construct your own press release.  The key elements in a press release are to have facts about your business i.e. location, ownership, products offered and contact information.  We recently did a press release for a client Coker Floor via a free press release site and it was impressive to see the vast syndication of that press release.

The reason why press releases work so well is that the traditional media and other Internet marketing sites want content.  If your press release is nicely drafted and has the appearance of news then it will get widely syndicated.  In fact, press releases can be an excellent and legitimate white hat SEO technique for generating backlinks.  The sites that offer the service for free are an excellent resource but there are some limitations on what you can do i.e. the number of reference links you can have.

Conversely, the paid sites give you much more flexibility on the structure of your press release and they seem to be much more widely syndicated.  In particular, the site PR Web is awesome for doing press releases.  We just did a press release for this same client with PR Web which was amazing to see.  Here is an example of the PR Web press release on Coker Floors.  Once the copywriter produced the content and it was loaded up with the PR agency, in this case PR Web, then we had to wait for the editorial review.  Once the press release was approved it was widely syndicated.

From an SEO perspective a widely syndicated press release can be picked up by traditional media outlets like newspapers who have online editions and this can give you some extra push with your press.  As an Internet marketer getting wide exposure and a diversity of links to your content can further your rankings.

Focus on generating relevant content and building good quality backlinks via the distribution of your content.  Within that process flow blogs, articles and media rich content like video distribution works well for search engine optimization.  As a part of your online marketing strategy, you should seriously consider doing both free and paid press releases.  If you can do it I highly recommend the usage of PR Web for your press releases.

If you are interested in SEO best practices then you should certainly utilize press releases within your marketing mix.  To learn more about Internet marketing visit us at our Internet marketing training center for SEO and online marketing tips!

This segment titled “building an online empire” is about the core fundamentals and advanced techniques of Internet marketing.  If you are a business owner, niche marketer, affiliate or Internet marketer using online best practices is essential to your growth.  The author “Jim Jinright” discusses the significance of keyword research, outsourcing, leverage and scale.

Building Your Online Empire

Ensuring that you connect with other Internet marketers at events, forums and social media will accelerate your growth in the field.  Finding the right online mentor, information and community is the key to building your online empire!  Building a successful online business requires a team effort.  SEO expert “Jim Jinright” emphasis that finding the right mentor and masterminding with others is critical to your online success.

Internet Marketer Worldwide introduces it’s podcast segment titled “Online Empire” which is being syndicated by rss feed via online empire from the United States.  This Internet marketing podcast is for anyone interested in best practices with online marketing.